However AWSB felt that successful execution of its mandate was heavily dependent on vibrant and interactive stakeholder engagement sessions that would keep them abreast of the board’s progress on various projects, the success stories and future plans guided by their strategic direction and also to cement existing relationships, especially with development partners.
The interactive stakeholder sessions would also help the public to better understand the brand and eliminate confusion with water service providers such as Nairobi Water Services.
ONE BRAND ONE VOICE..
Brand Analysis | Brand Positioning | Brand Identity & Guidelines | Brand Communications | Creative development | Media booking
| Production management.
STAKEHOLDER ENGAGEMENT
Goal : Create awareness of the brand and values
Avid PR was tasked to organize a successful and interactive critical stakeholder’s workshop.
STRATEGY
• Development of stakeholder’s workshop communication plan
• A theme was created for the workshop; ‘I am proud to be an Athi Water partner’. In collaboration with AWSB a comprehensive guest list was crafted with a good representation of all key AWSB partners.
IMPACT GENERATED
• Participants gained a succinct understanding of the rationale driving the rebranding strategy.
• Partnerships were re-ignited during the workshop
