Sitting through a late lunch with my office colleague recently, our animated conversationge buoyed us from what seemed to be one emotional level to another. Like with that of most Kenyans, our conversation navigated generous portions of discussion from emerging regional business opportunities that Kenya’s Vision 2030 would catapult to the astronomical cost of food [...]

Why do organisations need to have a brand driven business? What this stands to benefit an organisation that embarks on this critical brand building process may include the following critical outcomes: It establishes much needed credibility with investors with a clear vision into the future It builds a stronger, more resilient values based culture within [...]