Our Team

Founder and CEO

Eva Muraya

Eva Muraya is the Founder and CEO of BSD Group, a regional award-winning brand strategy and communications company. She is a serial entrepreneur with over 20 years’ industry experience in brand communications, having managed the brand development, refresh, and launch programs for local, regional and global companies.

Her expertise is in Brand Repositioning & Alignment, Brand Sustainability, Capital Markets Communications, Crisis Communications, Internal Brand Engagement, Customer Centricity, Media Relations Strategy, Stakeholder Management, Corporate and Product PR and Entrepreneurship. She has been recognized both nationally and internationally for her business innovation and leadership through various awards and prestigious appointments.

She is currently Chair of the Kenya Private Sector Alliance (KEPSA) Gender and Youth Sector Board, and a co-founder and former Chairperson of the Kenya Association of Women Business Owners (KAWBO). Eva also chairs the Zawadi Africa Education Fund, an organization that provides mentorship, leadership development, and scholarship opportunities to academically gifted girls from disadvantaged backgrounds in select African countries to pursue higher education in the United States, Canada and leading African universities.

Eva is an alumnus of the Columbia Business School’s Entrepreneurship Excellence Centre and Harvard Business School SEPA Program. She holds a Bachelor of Arts Degree in Journalism and Marketing from the United States International University (USIU) in Nairobi, a Diploma in Advanced Business Management from the IESE (University of Navarra) and Strathmore Business Schools. She is also a graduate of the global Stanford SEED Entrepreneurship Program.

Head of Finance

Esther Chege

Esther Chege has extensive experience in finance and accounting field working in various capacities. Her expertise spans across financial management, audit, investment and corporate finance. She is responsible for financial and risk management, financial reporting and strategic planning at BSD Group.

Previously, she worked for IwayAfrica Group, an ICT based company with market presence in 44 countries in Africa. During this period, Esther was instrumental in the design and implementation of the group billing system, perfecting corporate governances and compliance for Kenya and Tanzania operation and played a pivotal role in Group mergers and acquisition transactions.
She holds a Master in Science (Finance & Investment) from University of Nairobi, B. Com (Finance) and CPA (K).

She is a registered member of ICPAK.