Changamsha Engine Campaign

The Problem

• Motorists do not know anything about lubricants other than what they are told by their mechanics or gas station attendants.
• No keen interest is taken in matters oil.
• The people who offer the advice are not experts but are simply good at changing oil during scheduled car service periods.

Who will benefit

Motorists and industries who will be more aware of the benefits of quality lubricants.

Point of View Statement

Consumers need to maximise their engine potential because lack of knowledge is reducing engine efficiency