BrandQuad was tasked with enabling the KCB Bank Marketing team to understand the digital marketing process, benefits and return on investment.
Gitau Muraguri:
“An absolutely insightful training that helps to unpack the online ROI measurement engagement for brands. A must-do for any serious marketer looking to maximize and understand online ROI for this brand.”
Phyllis Maitha:
“The digital training has made me a smarter marketer. I have more confidence whilst developing marketing plans and budget decision making.”
Muriu Alex:
“The course increased the level of awareness of the team on Digital Marketing. I expect this to influence their future plans and strategies around our different product and service lines.”
In – house program:
- Customized training
- Familiar territory
- Comfortable peer environment
- Provides logistical convenience
- Builds team cohesion
- Embeds enthusiasm for new brand principles
- Drives brand based organizational culture