Co-operative Bank for the fifth-year running renewed a special motor vehicle purchase scheme with Isuzu East Africa to enable small businesses acquire vehicles at highly negotiated terms.

Isuzu EA entered the deal to maintain interest rate for financing its customers.

Avid PR was involved in developing the communication collateral and media relations for the event which included:

• Drafting and distributing media invites
• Drafting and sharing the press release
• Speech development
• Coordinating photography and videography