Isuzu East Africa (EA) partnered with Eliud Kipchoge to become the Isuzu Dmax Brand Ambassador. The partnership was aimed at;

• Increasing brand awareness of the Double Cab Dmax.
• Increasing brand engagement with the Double Cab Dmax.
• Generating sales opportunities for the Double Cab Dmax.
• To boost the Isuzu brand visibility.
• Drive sales in the Rift Valley region.
• To grow and support sports development in the country

Isuzu EA signed up with Eliud because over the years he demonstrated strength, resilience and reliability in his performance. He has not failed and that resonates well with the Isuzu D-Max.

AVID PR Solution

Avid PR, working closely with the Isuzu East Africa team, planned and executed the events.

Some of the activities that the Agency carried out in support of the event included speech development for all invited guests, development of all communication collateral related to the event, development of a communications and media plan, pre, during and post-event media relations.

Avid PR also identified media opportunities for both the Isuzu EA leadership team and the brand Ambassador for D-max Eliud Kipchoge to talk about the partnership, which amplified awareness among target stakeholders.

The result of the engagement was an increased awareness of the D-max pick up and the Isuzu brand. Through media engagements, Isuzu EA was able to garner tremendous visibility across various media platforms.

Avid PR was tasked to take the lead on the planning and execution of the events and ensure everything is flowing as per the schedule.

Avid PR was also tasked with content creation, media relations and providing a highly-interactive environment for the spokespersons to sufficiently give key messages.

Event Planning

• Similarly, Avid PR:
• Developed critical paths
• Drafted communications plans
• Shared media Q&As
• Held executive media trainings for spokespersons
• Shared media invites and followed up on media confirmations
• Booked and briefed photographers and videographers
• Invited and managed media on site
• Facilitated interview sessions after the speeches and followed up on interviews post event
• Shared post event reports

Event One: Berlin Marathon

Isuzu EA promised to gift the Olympic marathon champion Eliud Kipchoge with a brand new Isuzu D-Max should he emerge victorious by shattering the world record in the Berlin Marathon.

On 26th September 2018, Isuzu East Africa held a caravan and homecoming celebration for Eliud Kipchoge to honour him for breaking the world record at Berlin Marathon. The event was held at Eldoret Sports Club while the caravan snaked through Eldoret town.

Event two: INEOS 1:59

Isuzu East Africa lived up to it promise to present Olympic Marathon champion Eliud Kipchoge with an Isuzu Single Cabin worth Sh4.1 million following his exploits at the “Ineos 159 Challenge