New Realities: Brand Communication in the wake of Covid-19
The coronavirus pandemic brought the world to a standstill; businesses were not prepared. No one was, really. As we grapple with the reality of the uncertain times we are in, many brands have had to go back to the drawing board and re-strategize, especially around brand communication. Even with a well laid out crisis management plan, no business could have planned to the Ts for an unprecedented global pandemic.
Communication is now different. Even at a personal level, personal interactions are limited. Physical distancing has cut people off from accessing the warmth, affection, and the social support very much needed in these times.
With consumer needs and concerns changing, businesses have had to rethink their communication to the publics as well. For a start, brands now have to consider messaging that is more empathetic than geared towards making sales. This is a time to show care and concern, not just chase the bottom line. It is no longer business as usual.
A report by McKinsey details that brands that will lead in a caring, empathetic manner during these difficult times have the potential to create real connections that will outlive the social and economic impacts of the pandemic. For instance, companies now need to invest in systems that ensure uninterrupted customer support and service. Customers need to be able to engage with ease.
Communication should be timely and efficient. What the community around a brand are looking for now, is reliability. A good example is Safaricom; when the first case of Coronavirus was announced in March 2020, Safaricom announced that it would double internet speeds for its consumers at a time when many corporates urged their employees to work from home.
Equally important is to provide educative content to consumers, especially on how the business itself is taking measures to ensure customer safety. Popular social media platforms like Facebook have provided sections that specifically allow brands share Covid-19 related news with their communities.
The switch to digital was inevitable. Business unusual meant leveraging on the power of digital as a primary communication tool in these times. For businesses that were yet to establish social media presence, it would be prudent to step back and craft an digital strategy, seeing as digital is no longer the ‘new frontier’ but the ‘now frontier’.
As the pandemic unfolds, consumer communication needs will continue to evolve. With that, prudent businesses will re-strategize on the go, to ensure relevance and solid connections around the brand.
Communication in the wake of Covid-19 is consumer driven. Suffice to say, the pandemic might be with us for longer than we envision. The reality of this might bring panic to some brands, but for those that are keen on building sustainable communities in this digital era, maybe it should be just another day in the office.
The publics will have one question at the end of it all; Where were you when it was all happening?
27 Comments
-
-
-
-
I appreciate your time and effort on this, thank you! https://danisozcan.com/home-ofis-sirket-kurma-maliyeti-ve-giderleri/
-
I appreciate your time and effort on this, thank you! https://mdmhukuk.com/bedelsiz-senedi-kullanma-sucu-ve-cezasi-tck-156/
-
https://community.fabric.microsoft.com/t5/user/viewprofilepage/user-id/824099
-
Thank you for this insightful post! I really appreciate the effort you put into creating such valuable content.
-
Your writing has a way of resonating with me on a deep level. It's clear that you put a lot of thought and effort into each piece, and it certainly doesn't go unnoticed.
-
Your blog is a true hidden gem on the internet. Your thoughtful analysis and engaging writing style set you apart from the crowd. Keep up the excellent work!
-
clarkericky
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Life Experience Degree
-
zoritoler imol
Hi there, just became alert to your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers! https://www.zoritolerimol.com
-
anonymous
A heart attack is a blockage in one of the coronary arteries that feeds the heart, causing a section of the heart muscle to become deprived of oxygen and damaged. Kalp Krizi Belirtileri
-
anonymous
Constipation is a common digestive system problem that many people face today. This condition, defined as infrequent bowel movements and difficult and painful stool removal, can significantly affect quality of life. Kabızlığa Ne İyi Gelir?
-
anonymous
Menstrual stimulants are herbal or natural methods used to regulate the menstrual cycle or to start menstrual bleeding. Adet Söktürücü
-
Montesinos Michell
Gracias por la informacion. Gran aporte de esta web. Gracias!! https://rb.gy/fqadsf
-
Yataco Alexis
Gracias por la informacion. Feliz semana. Reciba un cordial saludo! https://www.puttyandpaint.com/?URL=https://www.notas-d-prensa-gratis.com/nota/26064/formato-de-inventario-de-recursos-humanos.html
-
Ore Nataly
Muy buen aporte. Gracias por compartirlo. Gracias!! http://parkcities.bubblelife.com/click/c3592/?url=https://makkelijkrijbewijs.nl/
-
Lazaro Edith
Buenisimo el articulo. muy recomendable! Reciba un cordial saludo! http://login.libproxy.vassar.edu/login?qurl=https://makkelijkrijbewijs.nl/
-
🗝 Notification- Process 1,440272 BTC. Get > https://graph.org/Message--04804-03-25?hs=151a2c64cb21dc7cc88f118ea4fc0445& 🗝
tb370s
-
anonymous
In a world where finance and technology are evolving at breakneck speed, This platform is redefining trading and investment strategies. astrarise profits
-
astrarise profits avis
In a world where finance and technology are evolving at breakneck speed, This platform is redefining trading and investment strategies.
-
anonymous
Diving into the world of cryptocurrency trading can be intimidating, This platform aims to simplify the process for you. Whether you are a beginner or an experienced trader, this automated trading software offers advanced strategies and market analysis to optimize your earnings with minimal effort. pregled zolavextrader 6.8 ai
-
📠 Notification: Process 1,846633 BTC. GET >> https://graph.org/Message--685-03-25?hs=151a2c64cb21dc7cc88f118ea4fc0445& 📠
joql6k
-
Sora
Remaining in one neighborhood for several years allows you and your family time to build long-lasting relationships within the community. It also offers children the benefit of educational and social continuity. Sora
-
Feedback
Remaining in one neighborhood for several years allows you and your family time to build long-lasting relationships within the community. It also offers children the benefit of educational and social continuity. Sora
-
ETicaret Şirket Kurma
Appreciate the detailed explanation, very helpful.