What drives brand affinity? Here are the clues
BSDGroup CEO Eva Muraya Chaired the 8th May, 2018 KEPSA Youth Sector Board Meeting. The objective of the meeting was a deliberation on the proposal of the sector towards H.E, Uhuru Kenyatta’s Big Four Agenda. Ms. Eva Muraya, the Chair to the Youth and Sector Board, and emphasized on the sector’s need to align itself to the agenda by the government. Eva was speaking after paying a courtesy call to Cabinet Secretary Margret Kobia. She stated that there was need to improve the level of engagement so that there is collaboration in resolving the issues raised.
New Realities: Brand Communication in the wake of Covid-19
The coronavirus pandemic brought the world to a standstill; businesses were not prepared. No one was, really. As we grapple with the reality of the uncertain times we are in, many brands have had to go back to the drawing board and re-strategize, especially around brand communication. Even with a well laid out crisis management plan, no business could have planned to the Ts for an unprecedented global pandemic.
