K-rep Bank approached BSD to help them redefine what it means to be a bank in the competitive Kenyan market.

BSD was involved in developing a new brand direction and promise, creating a look and feel that matched this new direction, aligning internal teams to the new way of thinking and communicating this new change – both internally and externally.

The result is Sidian Bank. A new way of doing things with entrepreneurship firmly embedded in the organisation and a new corporate identity that mirrors the aspirations of the brand.