The Nairobi Securities Exchange rebranded as part of their strategy to become a more inclusive securities exchange and also in commemoration of their 60th anniversary. The rebrand is expected to give the brand a more approachable look and generate increased public interest in the work of the NSE.

Brand Strategy

After 60 years of existence the Nairobi securities exchange still remained a functional, aloof brand that very few people could relate to. It seem liked a members club where only the who’s who would go play and reap huge profits.

The common man simply could not relate to it. And they wanted that to change.

We begun by giving a new positioning, as an enabler of opportunities no matter where you are from. Making the NSE the place where you come to DISCOVER OPPORTUNITY.

And we launched the new brand while celebrating their 60th anniversary. Now, we can safely say that The NSE is on its way to connecting with you.

Creative Development & Advertising

It’s never too late to change

After 60 years of existence the Nairobi securities exchange still remained a functional, aloof brand that very few people could relate to.

It seem liked a members club where only the who’s who would go play and reap huge profits. The common man simply could not relate to it. And they wanted that to change.We begun by giving a new positioning, as an enabler of opportunities no matter where you are from.  Making the NSE the place where you come to DISCOVER OPPORTUNITY. And we launched the new brand while celebrating their 60th anniversary.

Now, we can safely say that The NSE is on its way to connecting with you.

Strategic Communication

Strategy

• Communications strategy development and implementation:  that was aimed at strategically positioning the NSE both locally and within the region.
• Focused media management: This is geared towards building and sustaining relationships with editors and writers from key media houses drawn from: Print, TV, Radio and online at a local, regional, pan-African and international level. Media engagement strategies: High level editorial engagements, Opinion editorials and thought pieces, Continuous media briefing.
• Media capacity building:  We organised workshops to demystify the GEMS issue to the journalists so as to empower them report responsibility in financial communication.
• Content development for media:  Avid PR developed content to share with the media that resonated with the key messages to be communicated. These include:  Press releases, opinion pieces, frequently asked questions (FAQ), fact sheets and background notes.
• Proactive media pitching:  This entails continuously identifying media opportunities to profile VSOJ in relations to: The organization, VSOJ’s projects and executives. Using the following channels:

•  Features: TV and Radio
•  Commentary: Print
•  Profiling: TV, Print and Online

• Media training for executives:  The purpose is to prepare the executive team/ spokespeople on how to engage the media to ensure that their communication resonates with VSOJ’s organisation and brand objective.

Impact Generated

• Increased stakeholder participation in the activities of the NSE.
• Media articulation and reinforcement of key messages on the new NSE strategy.
•  Heightened awareness by the public about GEMS