New Realities: Brand Communication in the wake of Covid-19

The coronavirus pandemic brought the world to a standstill; businesses were not prepared. No one was, really. As we grapple with the reality of the uncertain times we are in, many brands have had to go back to the drawing board and re-strategize, especially around brand communication. Even with a well laid out crisis management plan, no business could have planned to the Ts for an unprecedented global pandemic.