BSD Group
BSD Group comprises 4 specialty businesses; BSD Ltd, our brand and business advisory practice; Avid PR Ltd, our Strategic Communications and Public Relations firm; Whiteboard Advertising Ltd, our creative design and advertising agency and Brandquad Africa Ltd, our knowledge sharing and talent development consultancy.
Our Portfolio
We are passionate about providing the highest quality of work in a professional, innovative and timely manner. That said, we thrive in driving disruptive thinking, remain consistently curious, collaborative and committed to every client assignment. We strongly believe that brand and business are two sides of the very same coin…and animatedly engage to find the perfect balance between the two! We pay exceeding attention to each client’s business aspirations by ensuring that we lead them through a journey that refreshingly captures and builds communication to benefit our client and the community within which they exist. If you are looking for a business partner that understands that we all need a lot more humanity in a broken world, let BSD work with you to unearth new business opportunities and brand possibilities. We really are good at doing that!
Testimonials
"BSD Group was part of the development and corporate launch of the Women Affirmative Access Window (WAAW), an initiative of the AFC. In their time working with AFC, BSD Group demonstrated a great sense of innovation, high professional standards, good understanding of diversity and inclusion, and brand-led competence to promote the overall mandate of the AFC."
AGRICULTURAL FINANCE CORPORATION (AFC)
Testimonials
"During our engagement BSD Group demonstrated a great sense of innovation, high professional standards, good understanding of diversity and inclusion, and a brand-led competence to promote the overall mandate of the Isuzu EA Women’s Council."
ISUZU EAST AFRICA
Testimonials
"During the time of our interaction, BSD (EA) demonstrated great knowledge and understanding of the media landscape in Kenya. Through the media training and other strategic media engagements spearheaded by the agency, we registered increase in media presence and visibility. In addition, our executives enhanced their media engagements skills."
KCB FOUNDATION
Testimonials
"It was a great pleasure to work with BSD (E.A) Ltd for the execution of a media training session and crisis communication scenario mapping session for our executives. During the media training, BSD not only demonstrated a mastery of the regional media landscape, but it also imparted the executive team with the skills to give impactful media interviews. Our executives reported being more comfortable taking on media engagements, which helped us achieve our business objective of creating visibility for the business."
VSO Kenya
Testimonials
“BrandQuad has given us an absolutely insightful training that helps to unpack the online ROI measurement engagement for brands. A must-do for any serious marketer looking to maximize and understand online ROI for their brand.”
Gitau Muraguri- KCB Bank
Testimonials
“The BrandQuad course increased the level of awareness of the team on Digital Marketing. I expect this to influence their future plans and strategies around our different product and service lines.”
Muriu Alex - KCB Bank
The Team
Our award-winning team of driven, dedicated and enthusiastic professionals who are hugely inspired by scoring wins for every client. Because every time our clients win, we win many times over.
Founder and CEO
Eva Muraya
Eva Muraya is the Founder and CEO of BSD Group, a regional award-winning brand strategy and communications company. She is a serial entrepreneur with over 20 years’ industry experience in brand communications, having managed the brand development, refresh, and launch programs for local, regional and global companies.
Her expertise is in Brand Repositioning & Alignment, Brand Sustainability, Capital Markets Communications, Crisis Communications, Internal Brand Engagement, Customer Centricity, Media Relations Strategy, Stakeholder Management, Corporate and Product PR and Entrepreneurship. She has been recognized both nationally and internationally for her business innovation and leadership through various awards and prestigious appointments.
She is currently Chair of the Kenya Private Sector Alliance (KEPSA) Gender and Youth Sector Board, and a co-founder and former Chairperson of the Kenya Association of Women Business Owners (KAWBO). Eva also chairs the Zawadi Africa Education Fund, an organization that provides mentorship, leadership development, and scholarship opportunities to academically gifted girls from disadvantaged backgrounds in select African countries to pursue higher education in the United States, Canada and leading African universities.
Eva is an alumnus of the Columbia Business School’s Entrepreneurship Excellence Centre and Harvard Business School SEPA Program. She holds a Bachelor of Arts Degree in Journalism and Marketing from the United States International University (USIU) in Nairobi, a Diploma in Advanced Business Management from the IESE (University of Navarra) and Strathmore Business Schools. She is also a graduate of the global Stanford SEED Entrepreneurship Program.
In the News
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Our Clients
We are super proud of what our clients have said about us over the years…and yes, we keep getting better and better each day. Don’t you just love our style?
Leave us a note or
drop by our office at:
Kenya
12th Floor, One Padmore Place,
George Padmore Lane
P. O. Box 10237 – 00100
Nairobi, Kenya
Tel: +254 701 466 853
+254 738 499 133.