ABOUT US

The BSD Group is a digitally led creative powerhouse that combines proficient brand strategy advisory expertise, with uniquely blended stakeholder communication and engagement solutions. In addition to providing bespoke training and knowledge management programs for our clients, BSD has developed an incisive data bank, tailor made for organizations seeking to understand inclusivity for women markets in Africa. The launch of the annual Top 100 Most Loved Brands by Women in Kenya survey has proven our innovative thought leadership in the women markets space. 

We have a formidable team of experienced industry experts across all ages that has delivered brand strategies, Communication, PR and training for some of the top brands in Kenya.

BSD Group has managed and delivered brand strategy and positioning for top brands in the region in addition to;

• Corporate brand strategy 
• Research & Insights gathering
• Brand identity development, communication and management 
• Gender markets alignment
• Distribution and value chain strategy 
• Green Growth strategy 
• People & Culture Strategy 
• Digital Strategy 
• Crisis avoidance, management and recovery

We have tried and tested the value of telling your story successfully over time and developed PR models and tools that have delivered value to our clients. Great PR campaigns have been realised through a creative process that brings to life our client’s vision and aspirations. Memorable and enduring PR and Communication campaigns we have developed have garnered industry acclaim and supported our clients in achieving their corporate brand objectives. 

Whiteboard Advertising is a digitally led creative and advertising agency, adept at building a comprehensive mix of data and consumer-centric brand communication. The agency has provided award winning solutions to a range of clients in the manufacturing, fast moving consumer goods and the financial services sectors.

BrandQuad Africa is an integrated knowledge sharing and talent development consultancy. Through our excellent team of professors, practitioners and facilitators, drawn from different markets across the world, we share our rich mastery and thought leadership in the science of brand innovation, communication, management and customer centricity.

We enable organizations to succinctly understand brand and business as well as their mutuality and critical role in strengthening organizational performance.  

We believe that brand is indeed the business of business. A clear understanding of this means organisations will adopt a culture of sound brand practices, initiatives, strategic brand innovation and creativity to remain on top.

Our clients are spread over varied communities across the continent. Through our trademarked brand-based programs, we offer 20 modularised Executive Master Classes throughout the year, delivered in a blended format, using webb-enabled experiential and in-person methodologies.