Switch On the Lights!
The potential in Africa, by Africans, for Africans gets bigger by the day, growing in Education, Agribusiness, Sustainable Energy, Natural Resources and above all its People. It will take Africans to light up more of the continent through entrepreneurship, innovation and resilience for which Africa is well known for.
Through the work we do at BSD innovating, building and managing brands from good to great, we will support our partners to light up the continent.
Home of the Most Loved Brands by Women
The Top 100 Most Loved Brands by Women in Kenya study is a partnership between Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group. The first edition of the study was launched in March, 2021.
Ipsos undertook a countrywide study where they interviewed a statistically significant sample of women aged 18 – 65, which is representative of the women population in Kenya. Insights drawn from the study elaborate how women drive consumer purchase decisions as the primary shoppers for their homes. Women make up 80% of consumer decisions worldwide.
The Top 100 Most Loved Brands by Women in Kenya study is the only national brand ranking study ever conducted, with insights that inform, empower and enrich the understanding of women as a market segment.