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Standard Chartered Nairobi Marathon: Wild About Vision

The Marathon has been a vital marketing component of Standard Chartered especially in Kenya.

But after several years of running it, the communication had become stale and predictable.

It was time for a fresh approach.

Brand Strategy

The Marathon has been a vital marketing component of Standard Chartered especially in Kenya. But after several years of running it, the communication had become stale and predictable. It was time for a fresh approach.

We used the uniqueness of Nairobi (it’s the only city in the world with a National park) to create a campaign that would make this Marathon a truly Nairobi marathon. We called it WILD ABOUT VISION.

Creative Development and Advertising

A FRESH APPROACH

We used the uniqueness of Nairobi (it’s the only city in the world with a National park) to create a campaign that would make this Marathon a truly Nairobi marathon