KREP – Rebrand
K-rep Bank approached BSD to help them redeﬁne what it means to be a bank in the competitive Kenyan market.
BSD was involved in developing a new brand direction and promise, creating a look and feel that matched this new direction, aligning internal teams to the new way of thinking and communicating this new change – both internally and externally.
The result is Sidian Bank. A new way of doing things with entrepreneurship ﬁrmly embedded in the organisation and a new corporate identity that mirrors the aspirations of the brand.