KREP – Rebrand

K-rep Bank approached BSD to help them redefine  what it means to be a bank in the competitive Kenyan  market.

BSD was involved in developing a new brand direction  and promise, creating a look and feel that matched this  new direction, aligning internal teams to the new way  of thinking and communicating this new change – both  internally and externally.

The result is Sidian Bank. A new way of doing things  with entrepreneurship firmly embedded in the  organisation and a new corporate identity that mirrors  the aspirations of the brand.