port1049x701

Athi Water and Sewerage

In 2012, Athi Water Services Board Athi Water Services Board AWSB invested in a rebranding strategy aimed at repositioning the board for effective delivery of its mandate. However AWSB felt that successful execution of its mandate was heavily dependent on vibrant and interactive stakeholder engagement sessions that would keep them abreast of the board’s progress on various projects, the success stories and future plans guided by their strategic direction and also to cement existing relationships, especially with development partners.
The interactive stakeholder sessions would also help the public to better understand the brand and eliminate confusion with water service providers such as Nairobi Water Services. In this regard, AWSB felt the need to involve its critical stakeholders in sharing the new meaning of the AWSB Corporate Brand Positioning and Identity.
 
BRAND STRATEGY
Athi Water Services Board (AWSB) is a state corporation under the Ministry of Environment, Water and Natural Resources constituted to provide water and sewerage services. In 2012, AWSB invested in a rebranding strategy aimed at repositioning the board for effective delivery of its mandate.

However AWSB felt that successful execution of its mandate was heavily dependent on vibrant and interactive stakeholder engagement sessions that would keep them abreast of the board’s progress on various projects, the success stories and future plans guided by their strategic direction and also to cement existing relationships, especially with development partners.

The interactive stakeholder sessions would also help the public to better understand the brand and eliminate confusion with water service providers such as Nairobi Water Services.

ONE BRAND ONE VOICE..

Brand Analysis | Brand Positioning | Brand Identity & Guidelines | Brand Communications | Creative development | Media booking

| Production management.

STAKEHOLDER ENGAGEMENT

Goal : Create awareness of the brand and values

Avid PR was tasked to organize a successful and interactive critical stakeholder’s workshop.

STRATEGY

• Development of stakeholder’s workshop communication plan

• A theme was created for the workshop; ‘I am proud to be an Athi Water partner’. In collaboration with AWSB a comprehensive guest list was crafted with a good representation of all key AWSB partners.

 IMPACT GENERATED

• Participants gained a succinct understanding of the rationale driving the rebranding strategy.

• Partnerships were re-ignited during the workshop