application2

AAR

We developed a brand positioning that worked at reconnecting the brand to its new audiences. A new essence was crafted forging a way forward.

Based on the fact that the healthcare industry has become like a conveyor belt industry that lacks remorse from the doctors and nurses.

AAR wanted to differentiate itself by being human. By understanding the pain their clients are in and feeling it with them.

So we gave them the positioning – as human as you.